Las Vegas, Nevada (NAPSI) - When it comes to the latest in skin care, anti-aging products are taking the lead.

Increasingly, age prevention is not just the province of baby boomers. A growing number of people in their 20s and 30s are taking care to protect their skin.

For some, this starts with using sunscreen, a point underscored by a recent research report published in Annals of Internal Medicine that found regular sunscreen use protects against photoaging—the wrinkling, spotting and loss of elasticity caused by exposure to the sun’s ultraviolet radiation. The research project was conducted at the Queensland Institute of Medical Research in Australia and is the first study to quantify sunscreen’s anti-aging properties.

According to the Mayo Clinic, if you spend time outdoors during daylight hours, you need to use sunscreen even if you have darker skin pigment or tan easily. Regardless of skin type, the sun’s energy penetrates deeply into the skin, causing damage that may ultimately lead to skin cancer. That’s why it is important to use sunscreen every day and not just when at the beach or active outdoors.

To protect against the aging effects of the sun, make sure to apply sunscreen to your face every day. You don’t have to rely on premium-priced products. A new anti-aging line offers excellent protection and is available at many drugstores and mass merchants. Ocean Potion Protect & Renew Face SPF35 reduces the appearance of fine lines and wrinkles with patented collagen-boosting peptides and vitamin E that protects against free radicals generated by ultraviolet light.

For hands and body, Ocean Potion Protect & Renew Body SPF45 brightens and evens skin tone with vitamin B3 and hydrating Pentavitin that lasts more than 72 hours. Both products offer broad-spectrum UVA and UVB protection, and are supple and natural to the touch, which is unusual for high-SPF products. To learn more, visit www.oceanpotion.com.

Sun protection at the beach has never been easier. New technologies make application a breeze, especially for kids who resist toweling off before applying sunscreen. For example, Ocean Potion’s new IntelliSeal technology cuts through water to form a layer of broad-spectrum protection. It won’t turn white when sprayed on wet skin, and leaves skin feeling soft, not sticky.

A focus on skin protection, health and wellness should also include the use of DEET-free insect repellents. A new one from BullFrog Mosquito Coast offers insect repellent with skin-cooling aloe and vitamin E for after sun. When used with BullFrog’s original Mosquito Coast sunscreen SPF30 for day, they offer protection from burn and bite, sunup to sundown. Learn more at www.bullfrogsunscreen.com.