Dubai, United Arab Emirates (UAE) - More than 400 customers, partners, media and dignitaries attended an event on November 19 to explore the global and business benefits of Windows 8. Attendees saw a range of new Windows 8 apps developed in the Middle East, including Time Out Dubai, Al Jazeera and the Dubai Electricity and Water Authority.
Keynote addresses by Ali Faramawy, corporate vice president for Microsoft and president of Microsoft Middle East and Africa, and Antoine Leblond, corporate vice president for Windows Web Services, highlighted early deployment customers including Emirates Airlines, BT and UAE Smart Learning.
"'Re-imagining Windows' – where could this be a better fit than here in Dubai?" Faramawy asked. "This region is full of imagination and inspiration – just like our newest version of Windows."
The guest speaker at the event, Her Excellency Sheikha Lubna bint Khalid bin Sultan Al Qasimi, UAE minister for foreign trade, stressed how the competitiveness of the UAE economy has been greatly improved due to technology investments, and noted that Windows 8 will play a key role in continuing that development.
The event was held in Dubai’s Burj Khalifa, the tallest man-made building in the world.