Carson City, Nevada - First Lady Kathleen Sandoval today asked Nevadans to join with her to promote Sexual Assault Awareness Month and Denim Day by wearing jeans on Wednesday, April 23, 2014.  Denim Day is a national campaign that helps raise awareness for sexual assault through education and public awareness. 

This year’s focus will be on educating the community at large on the legal definition of consent.

“April, Sexual Assault Awareness Month, provides an excellent opportunity to increase awareness throughout the world that sexual assault is NEVER justified.  No ALWAYS means NO…no matter the situation,” Mrs. Sandoval said.  “I am honored to again ask all Nevadans to join the Governor and me in wearing denim on Wednesday, April 23, to raise awareness of sexual assault.”

The First Lady’s letter asking Nevadans to join in Denim Day can be found here.

Mrs. Sandoval has also teamed up with Nevada’s AlertID to offer information on preventative measures and provide support to victims of sexual assault.  “Sexual assault is a serious problem in our communities, but working together, we can not only help support victims, but also prevent others from becoming victims,” said AlertID Founder, Keli Wilson.

For prevention tips and resource information on sexual assault, please visit:

About the Denim Day Campaign: The Denim Day campaign was originally triggered by a ruling by the Italian Supreme Court where a rape conviction was overturned because the justices felt that since the victim was wearing tight jeans she must have helped her rapist remove her jeans, thereby implying consent.  The following day, the women in the Italian Parliament came to work wearing jeans in solidarity with the victim. Peace Over Violence developed the Denim Day campaign in response to this case and the activism surrounding it. Since then, wearing jeans on Denim Day has become a symbol of protest against erroneous and destructive attitudes about sexual assault.
For more information on Denim Day, please visit: